Fangfei LIU · AI & Data Product Manager

Education

2014.09 — 2018.06 · Lanzhou, China

Lanzhou University

English Language and Literature · Bachelor

Project 985 / Double First-Class university; solid language foundation and cross-cultural communication skills.

2018.09 — 2021.10 · Lille, France

EDHEC Business School

Master in Management & MSc in Data Analytics and Artificial Intelligence (Double Degree)

Management ranked QS Top 50 worldwide; fully English-taught, with systematic training in data analytics and AI methodology.

✈️Exchange: University of Taipei (Taiwan, China), one semester

Professional Experience

40+Data Modules

3000+Stores Covered

3×Planogram Efficiency

Led the 0-to-1 launch of the "Store Intelligent Compass" AI analytics platform

AI Data Products & Smart Decisions

LLM + rule engine auto-generates business diagnosis; 9 releases in 4 months, manual store-inspection reporting cost cut to zero.

Store Tagging & Multi-source Data

Fused Tencent population, mall-owner and sales data; XDP tag module covers 3,000+ stores with 60+ tags nationwide.

AI Planogram Generation

Participated in building the automated planogram generation system; abstracted the display logic of 8 categories into a unified rule engine, improving generation efficiency by 3x+.

B2B SaaS

Independently led iterations of the WiseBrand marketing-analytics SaaS platform, enhancing trial-product analytics, private-domain operations and O+O ad attribution.

+5%Scenario Conversion Lift

+0.2%Site-wide Lift

Data-driven Recommendation Strategy & Shopping-path Optimization

Recommendation Strategy

Iterated core recommendation scenarios — recall & re-ranking, category navigation ranking and traffic allocation.

Behavior Analysis & A/B Testing

SQL-based shopping-journey analysis, with strategies validated and shipped via A/B tests.

Category Tag Front-placement

Front-placed category tags on product detail pages based on data insights, shortening the path to purchase.

4+Headline Brand Clients

3Consumer Categories

MultiplePR Crisis Supports

Social Big-data Consumer Trend Insights

Consumer Trends & Insights

Social listening, competitor benchmarking, campaign reviews and KOL research across beauty, 3C and FMCG.

Social PR Monitoring & Alerts

Built a big-data monitoring & alerting system covering hot topics, negative sentiment and spokesperson issues.

Client Needs & Independent Delivery

Independently served P&G SK-II, vivo, iQOO and iFlytek — from framework design to report delivery.

View Resume ↗

Key Projects

PROJECT 01

门店智能罗盘

产品 Owner 屈臣氏

PROJECT 02

门店标签体系与 XDP 标签管理系统

产品 Owner 负责人屈臣氏

PROJECT 03

品牌列表页品类标签前置

产品 Owner 唯品会

点击两侧卡片切换 · 点击中间卡片查看详情

品牌列表页品类标签前置

产品负责人唯品会

筛选标签点击归因：SQL 分析定位筛选需求最大场景为品牌列表页，用户强依赖品类标签筛选
用户路径与偏好分析：商详页为品牌列表页最大来源（占比 70%）；跳转 UV 中 40% 点击品类标签，其中 80% 偏好相同/相似品类
方案落地：商详中部前置品类标签，点击跳转品牌列表页并自动筛选对应品类，缩短选购路径、降低流量扶持对个性化推荐的干扰
筛选标签点击归因：SQL 分析定位筛选需求最大场景为品牌列表页，用户强依赖品类标签筛选
用户路径与偏好分析：商详页为品牌列表页最大来源（占比 70%）；跳转 UV 中 40% 点击品类标签，其中 80% 偏好相同/相似品类
方案落地：商详中部前置品类标签，点击跳转品牌列表页并自动筛选对应品类，缩短选购路径、降低流量扶持对个性化推荐的干扰

Hello
This is
Fangfei LIU

Education

Lanzhou University

EDHEC Business School

Professional Experience

Led the 0-to-1 launch of the "Store Intelligent Compass" AI analytics platform

Data-driven Recommendation Strategy & Shopping-path Optimization

Social Big-data Consumer Trend Insights

Key Projects

门店智能罗盘

门店标签体系与 XDP 标签管理系统

品牌列表页品类标签前置

品牌列表页品类标签前置

Expertise

🛠Tools

🌐Languages

✨Product Skills

What I Did During My Career Break

Let's Work Together